A Brochure on Every Car. Shoppers See the Story. Salespeople See the Tell.
One side informs the shopper. The other side equips the salesperson. Same vehicle, same visit, two very different views.
Your VDP Answers Questions. It Doesn't Tell You Who Is Ready to Buy.
A shopper spends nine minutes comparing three vehicles, checks payments twice, and leaves. Your CRM records a lead. It does not record what they cared about, what they compared you against, or what objection is already forming in their head. Carchure captures both halves of that visit.
What the Lead Sees — A Brochure on Your Car
- Honest Price Position — Market value and how far below market the vehicle sits, shown up front.
- Everything in One Page — Photos, walk-around videos, window sticker, and factory plus extended warranty.
- Specs & Options — Engine, drivetrain, transmission, wheels, and the full option list.
- Financing & Payments — Personalized payment estimate with no impact to credit.
- Instant Trade Appraisal — A real cash offer on their trade without leaving the page.
- Payment Estimator — See what fits the budget before the conversation starts.
- Map, Directions & Dealer Reviews — Transparent, personal, built to earn the visit.
What the Salesperson Sees — Insights, the Lead's Tell
- Lead Score — A single number for how hot the lead is, with how long it has been active.
- Demand & Urgency — Similar vehicles nearby, days on lot, and how fast this model is turning.
- Vehicle & Pricing Position — Retail asking price against market value and inbound listing price, plotted lower to higher.
- Engagement Detail — Messages sent, opens, page views, reply rate, and the exact times they came back.
- What Else the Lead Viewed — The comparable units they shopped, with price, mileage, distance, and days listed.
- Talking Points & Objections — Prepared, sourced answers to "it's too expensive" and "I want to think about it."
- Engagement Score by Section — Which parts of the brochure they actually spent time on.
- Catch-Up Journey — A timestamped trail of every visit so any rep can pick the deal up cold.
- Next Best Action — One recommended move, with the reason behind it.
Frequently Asked Questions
Does the shopper see the insights side?
No. The shopper only ever sees the brochure. The insights panel is internal and visible to your team in the CRM.
Do we have to build a brochure for every car?
No. Carchure builds one automatically for every vehicle in inventory from your DMS and inventory feed, and keeps it current as price and photos change.
What does Carchure cost?
Nothing extra. Carchure is included in the Silent Partner platform for one monthly price. Sold separately, tools like it run about $800/month. See pricing.
Give Every Car a Brochure and Every Rep the Tell
